IMAGE VIA HELL YEAH! GLUTEN FREE | FACEBOOK
If you’re looking for a sweet story, let us introduce you to ATL’s Hell Yeah! Gluten Free bakery, who claims “gluten free doesn’t have to suck”. This woman-owned bakeshop pop-up is going brick-and-mortar thanks to a successful Kickstarter campaign helped along by Atlantans who just can’t get enough of the seriously delicious confections.
HYGF came to fruition when Alejandra Luaces decided to take a leap of faith and depart her safe software engineering gig and go after what was really captivating her attention: baking. After being diagnosed with celiac disease, she was on a mission to create gluten-free pastries that were as moist and flavorful as their gluten-filled counterparts while being a feast for the eyes as well. After being the guinea pigs, her former co-workers became her biggest cheerleaders and encouraged her to pursue her obvious talent and passion. Alejandra’s personal kitchen became her office in 2018 and there, she has been whipping, baking, decorating, and selling some truly unique gluten-free goods... until recently.
While she awaits construction to wrap on her first storefront in Inman Park, set to open July 2019, you can find Alejandra and her team of four down the street at their pop-up in ice cream shop Queen of Cream.
As a bakery, you’ll find classics like cakes, donuts, pop-tarts, cookies, and even sourdough bread — all sans gluten with several vegan-, dairy-, and nut-free options as well. But as Alejandra’s talent has evolved, you’ll find that she’s taken a riff on tradition, creating collections that are all her own.
Hell Yeah has seven different cakes and cupcakes, each with its own aesthetic and final decorated details that are unique to you (or the super-lucky family member or friend you are buying for). For cupcakes, the toughest part may be choosing the flavor: there are safe options like Vaaaaanilla and Chocolate; their Dye-free Funfetti is bright, fun, and downright delicious; and the Brown Butter Rum Raisin and Cherry Creamsicle is something else entirely (vanilla cake with bitter orange purée buttercream and a smoked cherry jam filling).
There’s a cake for every type of vegan, too. The Sprankle Cake sparks childhood nostalgia with three layers of scrumptious cake, buttercream frosting, and naturally-pigmented sprinkles (aka sprankles) on top! She’s got a Naked Layer Cake option that pays homage to Milk Bar. And if you are seeking to wow with presentation, the Floral Cake option is a beautiful one-tiered cake decorated with seasonal florals picked by local farmers and florists.
What’s more? Try out wild, flavorful creations like a peach tart with hyssop meringue and peach hyssop crust, a green garlic white chocolate cream puff, turmeric-infused golden milk donuts, and a vanilla donut with nut butter, five-spice, and dragonfruit drizzle.
And if you’re in search of something savory, curry pot pie or the Breakfast Cube—fresh-baked gluten-free bread encapsulating a runny egg, parsley, chives, and gouda—should certainly do the trick.
Hell Yeah! Gluten Free is not only breaking the mentality that gluten-free, vegan, and dairy-free mean dry, lifeless baked goods — it has rallied the community around the joy of a treat, no matter the allergy. It is driven with heart, love, and appreciation and respects the local farmers that provide the high-quality, nutritious, organic produce used to create these special creations.
And when the Inman Park shop officially opens, behind the counter and display case you’ll find a woman, probably with gluten-free flour on her sleeve, living her dream.