fitt creators logo

THIS BEARS-BRANDED FITNESS CENTER IS SETTING UP SHOP IN CHICAGO

article cover

NICOLE BRIESE

JUL 14, 2020

article-cover

IMAGE VIA JIM LARRISON | FLICKR

When it comes to working out, there’s arguably no routine more legit than that of a professional sports team. Chicagoans can already get their OM on like the Bulls—you may recall the yoga session hosted at the United Center ahead of the game in April—but thanks to Cliff Stein, vice-president of football administration and general counsel for the Chicago Bears, you’ll be able to sweat it out like the Bears by spring of 2019.

A NEW KIND OF GYM

The 45,000-square-foot facility, located approximately four miles from Halas Hall, will occupy the vacant spot on Townline Road formerly occupied by Sports Authority.

The gym, which would include customized equipment, turf space, and meeting rooms, would resemble a similar NFL-branded fitness center called Cowboys Fit that opened in Texas in 2017 and the 49ers Fitness gym that’s scheduled to open in San Jose this fall.

In addition to the state-of-the-art machines, Stein told attendees at the board meeting that potential Bears talent sightings would also be a potential draw for members. “We think that we’ll even attract current players and alumni to come there,” he said. “They do like to train and do things off site.”

He also noted that the site would be a potential filming location for TV and radio shows and public sessions with coaches.

Despite its membership structure, Stein said that the gym is meant to be inclusive to all. “Bears Fit is for everyone, no matter how old you are, no matter what your health condition is, whether you play sports or not. It’s for anyone else who wants to be in shape and healthy.”

SHOP ’TIL YOU DROP

The gym won’t be just a place to get your sweat on, either — 2,000 square feet of public space within Bears Fit would actually be set aside for new retail. As diehard fans are likely aware, that would make it the first official dedicated brick-and-mortar store for team merchandise outside the stadium.

Memberships are now, officially, on sale ahead of the gym’s spring opening. But if you want to see what you’re getting into, you can now virtually tour the space on their site, too.

✌️

Get the latest news on Chicago’s fitness scene.

MORE ARTICLES

VIEW ALL
fitt logo

Discover health & fitness
in your city.

Instagram logoFacebook logo