LULULEMON'S THREE-FLOOR "EXPERIENTIAL" SPACE IN LINCOLN PARK WILL BE A ONE-STOP-SHOP FOR HEALTH & WELLNESS

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NICOLE BRIESE

MAY 28, 2019

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IMAGE VIA LULULEMON LOS ANGELES | FACEBOOK

lululemon is taking over Lincoln Park! The same Vancouver-based brand that has long been outfitting the neighborhood with its upscale workout gear and accessories (no doubt thanks in part to its conveniently located Halsted Ave. store) is about to expand in a big way come July — and we do mean BIG!

The company will soon take up 20,000 square feet inside the three-story building at the corner of North and Sheffield, which formerly housed Restoration Hardware and Z Gallerie.

Needless to say, there’s a whole lot more in store than leggings and crop tops.

SO MUCH MORE THAN RETAIL

In addition to its athletic goods, the massive locale— billed as an “experiential store”—will be your one-stop shop for everything from yoga classes and meditation to drinks and grub. While this is not lululemon’s first foray into meditation or “community spaces” like Hub Seventeen and The Soho Loft in New York City, Chicago’s new concept appears to be the next generation.

lululemon executive Celeste Burgoyne painted a picture of what the company’s new, first-of-its-kind stores will look like at lululemon’s “analyst day” event in April.

For starters, you can likely expect to see not one but two workout spaces, where six to 10 classes per day will be offered. A meditation room will help you get your zen on after you’ve got your heart rate going, and, once you’ve worked up an appetite, you can quench your hunger (and your thirst!) at the store’s “fuel space”, where coffee, juice, smoothies and breakfast bowls await.

THE WAVE OF THE FUTURE

If you’re liking what you’re hearing thus far, you’re in luck — you’ll be seeing a lot more of these stores in the near future.

In fact, by 2023, 10% of all lululemons will look much like the Lincoln Park locale, which is set to serve as the brand’s new experiential prototype — at least according to CEO Calvin McDonald, who reportedly cited the stat at the same retail analyst event in April.

The move is an aim to broaden the company’s reach—especially among males—and keep up with the ever-growing competition. And, if you can afford it, lululemon could soon more than just a brand for leggings and running shorts; it may very well become a lifestyle.

Head over to 944 W. North Avenue in July to check it out!

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