FREEBIRDS HAS TEAMED UP WITH BEYOND MEAT TO OFFER MORE VEGAN-FRIENDLY OPTIONS

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FAITH BRAR

APR 15, 2019

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IMAGE VIA ACE_THE_DAY | INSTAGRAM

Freebirds World Burrito might be known for their fast-casual Tex-Mex food and high-energy, engaging atmosphere, but they’re adding something major to their resume. Hint: it goes inside the burrito.

GREAT NEWS FOR EVERYONE

Fans who love their highly customizable, larger-than-life burritos (the SuperMonster size is bigger than most people’s heads) can now enjoy them with Beyond Meat — a gluten-free, soy-free, plant-based protein made with potatoes and spices. The meat alternative can also be added to tacos, nachos, quesadillas, bowls, salads — basically everything on the menu. This is obviously great news for vegetarians and vegans, but omnivores have reason to get excited, too.

For those who haven’t heard of Beyond Meat before, here’s a quick recap: The privately held company has been on a mission to replace animal protein with plant protein since 2009. Along the way, they’ve been backed by some big-name investors including Bill Gates, Leonardo DiCaprio, the Humane Society, and Tyson Foods.

They’re products are designed to cook, look, and, most importantly, taste like ground beef. Seriously, people rave about its satisfying, bold flavor. But on top of just appeasing your taste buds, Beyond Meat is also a lot better for you than, well… most meats.

WATCHING WAISTLINES AND MOTHER EARTH

Despite its savory beef-life taste, Beyond Meat has half the fat, no cholesterol, and no antibiotics. It’s also packed with proteins — 13 grams per 55 gram serving to be exact. Not to mention its cruelty-free and not as detrimental to the environment as animal-based meat (you know, in case you’re into that sort of thing).

The brand is more popularly known for their Beyond Burger. Earlier this month, the product debuted at all 925 A&W Canadian locations and proved to be a major hit. And thanks to its widespread adoption, Beyond Meat now has the funds to open a new facility, tripling its production capacity this year alone. Soon, it will also be available in 50 countries.

BACK TO THE BURRITOS

With over 70 locations across the country (largely in Texas and California), Freebirds is now the largest multi-unit restaurant in the US to offer Beyond Meat on its menu. Their decision came after customers began demanding better plant-based protein options that were healthy and didn’t compromise taste or texture.

That said, before this new addition, Freebirds already did a pretty great job catering to people’s dietary preferences. ICYDK, they offer three vegan tortilla options — spinach, cayenne, and flour. They also have cilantro lime rice, which is also vegan as well as several veggie option as corn salsa and fajita veggies. All items that are marked vegan are prepared in a vegan-designated pan, in vegetable oil, without any animal seasonings. The only thing they were really missing was a plant-based protein and it seems like they’ve nipped that problem in the bud.

With plant-based foods becoming more and more popular, it’ll be interesting to see if more Mexican fast-food spots begin rethinking their burrito experience.

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