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Swisse Me

GET TO KNOW THE CLOCK, LONDON’S ONE-OF-A-KIND PRIVATE TRAINING CLUB

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MIMI BIGGADIKE

APR 30, 2019

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IMAGE VIA THE LIBRARY | FACEBOOK

It’s a bold statement, but The Clock might just be the most interesting gym in London.

Notting Hill’s The Clock looks like the kind of gym that has been built by the set-building team in Harry Potter. When everywhere else chooses slick, simple metal, The Clock chooses quasi-steampunk vibes; the kind of equipment you’d imagine Isambard Kingdom Brunel working out on. It’s built based on cartoonist Heath Robinson’s designs and is a much whimsy as it is workout.

ALL THE BELLS AND WHISTLES

The intricate metallic of the machinery give a whole new meaning to pumping iron. It looks like you’re exercising within an old clock: each instrument is a thing of beauty in itself. The Clock also offers a plethora of classes including yoga, barre, and meditation. Less obvious, however, is the Michelin-starred chef on hand to cook you your breakfast or lunch post workout.

Understandably, it’s not for everyone. It’s a private members gym describing itself as a ‘training club’ after all, and it’s obviously more about the lifestyle here. Founded by Zana Morris, she cultivates an elite clientele which, sources state, as being mostly CEOs, yummy mummies, and the occasional celebrity. And this demographic has provided a winning formula — The Clock now has two sister gyms: The Little Library at Harley St. & Barnes and another private club in Marylebone.

In each gym, the recommended regimen focuses around a 15-minute intensive workout every day for 12 days. Through a combination of said 15-minute sessions, nutritional consultations, and access to as many of the offered classes as you wish, you’re expected to lose 8lbs. Nothing is said about continuation of fitness past this 12-day cut-off, however.

Have some misgivings? You’re rational to think that way. There’s something a bit suspicious in the running of a gym that is so wholly aesthetic. There is also much speculation around the efficacy of such intensive yet short workouts. It’s widely thought that such training strategies can help as a short-term measure but that they’re much more stylised — accounting mostly for weight loss and not particularly to living a healthy lifestyle.

Yet, we should note that everything about the The Clock is catered towards maintaining a healthier lifestyle. This holistic approach even delves down into micro-details, such as the home-branded teas, dubbed Library Leaves. Additionally, nutrition is nutrition, and they aren’t going to make you forget what you’ve learned about your diet.

DESIGNER WORKOUT WITH A DESIGNER PRICE TAG

So, the big question: is The Clock more style than science? Unfortunately, the answer is both yes and no. We much admire their ethos and their broad approach to health — plus, no one in their right mind could believe that that gym isn’t the thing of dreams!

But that doesn’t necessarily mean they’re not profiteering on people who are money-rich but time-poor. Unsurprisingly, it’ll cost you a pretty penny. The 12-day program, where you train for 15 minutes a day, will set you back £695. And even though the team guarantees you’ll lose weight, it might be as much out of your wallet as it is off your body.

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