You’ve probably seen their signature tri-colored leggings and jogging selfies demonstrating how function meets fashion on social media. Well, now’s your chance to start object Object in a big way with Outdoor Voices’ first shop in Tennessee! Their eighth brick-and-mortar retail space moved into 12 South neighborhood on October 19, 2018 — and they brought their community-minded activities calendar with them.
It may be the new kid on the block, but the OV Nashville shop stands out because of how well it fits in. The shop was purposely designed with appreciation and reverence for what makes Music City special. Architectural designer Will Fox made sure to maintain much of the original charm of their renovated house, complementing the classic checkered and rubber floors with bright, primary colors that accentuate the old home’s quirky features. This seamless integration to the local landscape will make Outdoor Voices a must-stop shop.
Every room in the cozy bungalow nods to some of Music City’s greatest ground-breakers and hit-makers. Do it like Dolly, twist like Elvis, or go walkin’ with Patsy as you imagine doing things in your new favorite live-in leggings. See how they’ll hold up in your next cycling class on Dolly’s exercise bike. Throw on the OV’s much-loved Exercise Dress and see how it swings around Elvis’s gold-painted DDR machine. Hang out by the boombox in Patsy’s space and see how it feels to lounge in a casual, chic two-piece set.
Though, if you didn’t already know it, there’s much more to Outdoor Voices than trendy tights and a catchy hashtag. This is a brand that walks the talk — literally. With monthly meet-ups open to the public, Outdoor Voices really makes its mark in Nashville through organizing opportunities for the community to get moving.
Whether it’s a weekly jogging club at a local park or a swift run around a college campus, OV Nashville is encouraging more than just shopping for cardio — and we are here for it! Check their online calendar or Fitt’s for upcoming events, and find a new appreciation for free fun with new friends!
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