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As meditation goes mainstream and the recovery trend grows in popularity, it should come as no surprise that nap studios are a real thing. While there’s no denying that naps are good for you, Casper—the mattress-in-a-box juggernaut—is betting that they’re also good for business.
Attention, NYC! There’s a new nap destination in town. Say hello to The Dreamery, Casper’s upscale spot to recharge.
For $25, you can snag a sleep pod and catch a 45-minute nap. You guessed it — you’ll be lounging on all Casper everything, from the mattress to the sheets, pillow, and blanket. And, of course, every new napper gets fresh linens.
But the pampering doesn’t stop there, you can also borrow pajamas by Sleepy Jones, a toothbrushing set from Hello, face wash from Sunday Riley, and audio tracks from Headspace — they’re not messing around here.
It’s all part of Casper’s mission to make sleep part of a regular wellness routine and sell a few more mattresses in the process.
We can’t speak for everyone, but we’re all in for some midday shut-eye. What do you say?
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