IMAGE VIA DIG INN | FACEBOOK
New Yorkers have been making Dig Inn a regular lunchtime spot since their very first restaurant opening. Now, eight years later, regulars have something new—and different—to get excited about. Dig Inn just announced this month that, along with expanding their locations and launching their own delivery service, they will be opening a full-service, sit-down restaurant later this year in the West Village.
All of the Manhattan, Brooklyn, Boston, and Rye Brook (and—with the expansion—plans for Philadelphia) Dig Inn locations were founded and built using the counter-service model, where your food is cued up right in front of you as you order. In today’s dining landscape, fast-casual dining spaces are popping up left and right, and so many more brands are trying to move towards this concept as restaurant owners attempt to decrease operational costs and increase profit margins.
The timing of their decision to enter into the sit-down restaurant business is rather unusual. Nonetheless, the brand is boldly owning its decision to do so.
Dig Inn is taking the same innovative approach we’ve come to know them for into their full-service concept. We’ll see their incredibly popular chef-driven concept transform into a lengthier, more personal experience. With their food already coming from their own farm—Dig Farm—in upstate New York, the transition to the full-service approach does seem more natural.
While there’s no information out about what we’ll be seeing on the new sit-down menu, with the freedom to craft completely different dishes in a full service setting, there’s no doubt we’ll see even more creativity with the menu.
Adam Eskin, CEO of Dig Inn, is excited about the opportunities that come with a full-service restaurant. He sees the potential to reach consumers outside of the typical Dig Inn lunch crowd, where they see the majority of their business. He’s also seizing this time as a moment to give his staff a wider variety of job opportunities and find new ways to engage Dig Farm in their business models.
“We have a particular point of view: casual and approachable,” Eskin told Skift Table. “[The full service concept] is just another way to deliver our perspective on food to more and more people.”
Along with expanding their New York and Boston locations and starting the first Philadelphia locations, Dig Inn is preparing to dominate the delivery scene with Room Service, their proprietary delivery system that launched earlier this year in one test location. Think upscale delivery; no lukewarm food and no droopy kale.
The service is set to expand to lower Manhattan in the upcoming weeks, followed by all New York City locations. Then, you’ll be able to get your favorite Dig Inn bowl delivered right to your door, go for lunch and take it back to your desk, or, when Dig Inn’s sit-down settles in, you can have one hell of a healthy date night. Now that’s a pretty sweet 2019.