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MEET GHOST, A LUXURY INVITE-ONLY FITNESS LOUNGE COMING TO WILLIAMSBURG

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GABRIELLE KASSEL

APR 15, 2019

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IMAGE VIA @GHOSTBROOKLYN | INSTAGRAM

What happens when you combine a trendy, tech-driven fitness space with an invite-only appeal? You can only be talking about Ghost, an invite-only gym opening up fall of 2019 in Williamsburg.

FITNESS MEETS LEISURE

The Brooklyn gym is marketing itself as the luxury fitness lounge that’s changing the game of fitness. Basically, the space’s goal is to fuse fitness and leisure. But while “athleisure” is normally attributed to overpriced stretchy pants, they’re doing it with architecture.

What does that mean exactly? On one floor—which the gym refers to as “planes”— there’s a member-only fitness lounge where you’ll sip your courtesy pre-workout “shot” and hang with other fitness friends.

And on the second plane, there’s a private training facility spruced up with all the fitness fixings money can buy. Here, you’ll have the option to push Prowler sleds, practice your jab and cut, toss around aesthetically-pleasing heavy weights — you name it, they’ve spared no expense to provide it.

Beyond just showcasing the highest-end equipment on the market, you’ll also have the option to participate in personalized data collection and analysis, which will “provide optimal and intelligent workout programming unique to each individual’s fitness needs.”

#LETSGHOST

If the website and social graphics are any indication, Ghost is leaning into sex appeal and aesthetics to create a truly immersive playground. Naturally, you can expect a whole lot of Instagram opportunities with every session.

But here’s the catch: to score access to this Brooklyn gym, you have to apply. Apparently, this structure is “designed to preserve the intimacy of our community.” So, good luck. An official open date hasn’t been set, and the current application hasn’t been opened, but you can email info@ghostbrooklyn.com for more info.

In the meantime, Ghost is offering free fitness classes at 10am every Saturday and Sunday at a pop-up located on Berry and North 5th Street. And keep an eye on their IG page, they post info about one-off events that they’ll be hosting all the way up to the ribbon cutting in Williamsburg.

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