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SCORE A MUSHROOM COFFEE OR WELLNESS ELIXIR AT THE SHROOM ROOM

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HANNAH PASSANO

JUL 14, 2020

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IMAGE VIA FOUR SIGMATIC | FACEBOOK

Watch out, green juice; there’s some competition in town. While medicinal mushrooms have been a part of the health and wellness scene for decades, it’s only within the past few years that they’ve made their way to the mainstream).

And here in NYC, it’s not uncommon to spot a mushroom drink or two on a menu at your local coffee shop or eatery. But nothing says "here to stay" quite like the Shroom Room, Four Sigmatic’s new Lower East Side kiosk cafe dedicated solely to these mysterious ancient fungi.

THE MAGIC OF MUSHROOMS

Unlike psychedelic mushrooms, medicinal mushrooms have no hallucinogenic effects (sorry, not sorry). Instead, their power lies in their well-studied health benefits — and there are a lot of them. These superfoods are packed with antioxidants and have been shown to increase energy, lower cholesterol, and even give your immune system a boost.

But that’s not all. Many medicinal mushroom varieties are also considered to be adaptogens — substances and herbs used to help the body deal with stress. And that’ll come in handy when you have a looming work deadline or are mentally preparing for your daily commute.

TURNING A PASSION INTO A BUSINESS

Tero Isokauppila, the founder of Four Sigmatic, quit his draining corporate job to start a company based on his passions (#goals) — mushrooms and health. It’s nothing new for him, though — Four Sigmatic has been successfully selling mushroom-based products since 2012. Think coffee, wellness elixirs, lattes, adaptogen powders, and more.

Just getting into the mushroom game? Try the Mushroom Coffee with Lion’s Mane. It’s one of Four Sigmatic’s most popular products and features a blend of coffee, Lion’s Mane, chaga, and Rhodiola root, which can be easily added to hot water or a smoothie for natural all-day energy without all the coffee jitters.

EXPERIENCE THE SHROOM ROOM

Luckily for Manhattanites, we have a place where we can score these awesome shrooms IRL. Tucked away amongst the many vendors of Essex Crossing's new The Market Line sprawling underground food/market hall, the Shroom Room opened in November 2019 and is Four Sigmatic’s second-ever retail space and mushroom cafe (the first near Venice Beach in LA). The space is wide open, with spotted mushroom bar stools and accompanying bar resembling a birch tree forest (birthplace of the chaga mushroom). You can find their cozy stall sandwiched between Pickle Guys and Rebecca's Cake Pops, accessible via the entrance on the corner of Norfolk and Delancey streets.

And if you don’t know a thing about mushrooms, no worries. The employees here are well-versed on everything mushroom and are more than happy to help you choose the best product to meet your needs. Still unsure? You can test the waters with some samples to find the blend for you.

Note that the Shroom Room doesn't open each day until 11am, so consider this "Everyday Magic" to be the fix for your afternoon slump.

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