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Gabrielle Kassel

Wellness has overtaken every part of our lives. Retail stores are wellness (evidence: Free People and Anthropologie). HIIT in the park is wellness. Mid-day yoga at work is wellness. Mid-day reiki is peak wellness. Organic fruit. CBD lattes. Turmeric everything. Mylk with a “y”. It’s all part of “living your best life”.

Wellness, by today’s definition, is about putting yourself (and your health) on the top of the list. We can even acknowledge that some of these things are worth the price tag.

But when you’re at Whole Foods eyeing the price of manuka honey (or hey, even avocados), shelling out $35 for one of NYC’s top cycling classes, or indulging in an $11 acai bowl (with hemp protein powder and cacao nibs), it’s easy to turn this question in your mind: how much is too much to spend in the name of [object Object] and [object Object]?


Whether or not the wellness industry’s bubble will or will not pop is yet to be determined, but it’s a multi-billion dollar industry, so let’s face it: Americans are pouring their disposable income into wellness.

According to supplement company Myprotein, who surveyed 1,350 Americans—granted, a tiny sample size for ascertaining conclusive data—the company found that the average person between the ages of 18 and 65 spends $155 a month (or about $5.50 a day) on their health and fitness regimen.

Interestingly, amidst arguably-bougie offerings like Nap York, ReCOVER NYC, NEO U, and a slew of drool-worthy juice shops, the survey says, “New Yorkers are quite traditional when it comes to keeping fit”. In fact, despite all the boutique offerings in New York City, the survey found that 96% of those surveyed in the state had an old-school gym membership (think New York Sports Club) and spent the most per month on food plans (like Blue Apron or Kettlebell Kitchen).

But we must look at this in a spectrum. On one end, there’s your bridge-running, free-workouts-in-the-park-loving friend. And on the other, there’s your infrared-sauna-obsessed, collagen-blending, adaptogen-gobbling, high-intensity-interval training, CrossFitting coworker.

It’s the New Yorker on the latter end of the spectrum who’s the target consumer of NYC’s latest “wellness concept”: The Well.


A convergence of wellness, physical fitness, and healthcare, The Well‘s 13,000-square-foot, two-floor space in the Union Square area acts as “your complete ecosystem for wellness.” The company’s aim is to be the place for anyone from the overworked entrepreneur and the stressed-out employee to the woo-woo wellness enthusiast to unwind, recharge, and reinvest in themselves.

How? Holistically. “It’s time to look at the whole picture. Innovation and tradition, body, mind and spirit—working together,” says the website. Here, East meets West. Over 30 healers, doctors, massage therapists, acupuncturists, reflexologists, and sports medicine pros will be working together in order to help you meet your wellness needs. (FYI: all on staff will have access to your medical records).

This isn’t the first of its kind. In fact, in NYC, there’s already HealHaus (a Brooklyn-based temple/yoga studio/juice bar/ Eastern medicine mecca) and Assemblage (which pairs co-working spaces with mindfulness exercises/Ayurvedic-inspired eats). But with its on-staff doctors, The Well aims to appeal to both woo-woo and the data-driven New Yorkers (not just the former).


The Well calls itself a club and spa, which hints at the all-encompassing, social aspect it implements. The catch? A monthly fee of $375.

Included in the fee, members get monthly, one-on-one meetings with a “dedicated health concierge”, unlimited yoga and meditation classes, access to their fitness classes, and full use of the communal spaces, which include a dry sauna, steam room, coed “relaxation areas”, and a private training studio. There is also an open-for-public, full-service restaurant and cafe where you can score a whole lot of adaptogenic foods and educational classes about healing. Plus, you can also purchase a la carte massages, reiki, and reflexology sessions.

Clearly, with a monthly fee that’s more than double the average monthly wellness budget, The Well isn’t just for the wellness-obsessed. It’s for the wellness-obsessed with deep pockets. If that’s you, check out their website or IG for more info on their summer 2019 opening.