IMAGE VIA URBAN REMEDY

URBAN REMEDY, A PLANT-BASED CALI FAVE, IS OFFICIALLY MAKING ITS EAST COAST DEBUT IN NYC

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RYAN DEER

JUL 25, 2019

In New York, you can get any food you want. An acai bowl is just as easily attained as a street corner hot dog. But if you’re paying attention to what you eat—and what, exactly, it’s made of—you know that not just any food will do. In this concrete jungle, we need to detoxify as much as possible. And to organic, GMO-free, plant-based company Urban Remedy, that starts with clean ingredients.

The San Francisco-based provider known for emphasizing “Food Is Healing” has been passionately serving doses of delicious, locally-sourced juices, meals, and snacks to Californians for years. And now, for the first time, they’re leaving The Golden State to show New Yorkers what eating with purpose looks (and tastes) like.

HERE COMES THE HEALTH

Urban Remedy operates 17 storefront cafes across San Francisco, San Rafael, San Diego, and more, as well as stylish and sought-after kiosk installations in natural food stores, San Francisco International Airport, and even in five Bay Area hospitals — the latter of which founder Neka Pasquale is personally proud of.

As a licensed acupuncturist, herbalist, author, and the visionary behind Urban Remedy, making clean eating easy is the name of the game. “If you can radically change your diet, you can radically and quickly change your health,” Pasquale told Fitt. And isn’t that the new New York state of mind?

Pasquale isn’t concerned about competition, though. On the contrary, she’s thrilled to be introducing UR amongst the sea of 60+ Juice Press locations, numerous bone broth cafes, and an endless slew of plant-based concepts hitting the five boroughs. Her ambition is to help New Yorkers to discover that food is the foundation of a healthy lifestyle, putting into practice what she has been preaching for 17 years. “Be as vibrant and healthy as you can be.”

REAL INGREDIENTS, WHOLE FOODS

On July 31, Urban Remedy will take up residence in six Manhattan Whole Foods Markets—TriBeCa, Union Square, Bowery, Midtown East, Bryant Park, and Chelsea in Manhattan—as well as Yonkers and Greenwich, CT. The refrigerated kiosks will house a full range of ready-made meals, cold-pressed juices, nut milks, wellness shots, and “mindful munchies”.

Score a protein-packed, quinoa-based Macro Bowl or The Vegan Caesar salad, cool off with an incredibly refreshing Watermelon Ginger juice, or take a plant protein-packed Java Shake with cold brew coffee and banana as your morning meal replacement. This organic, plant-based, gluten-free, non-GMO, and dairy-free nutrition (and much more) is available around the clock and likely very nearby.

Within two weeks, Urban Remedy plans to be open kiosks in eight to 10 more Whole Foods. And shortly after, Pasquale said, “a bunch more” locations will stock their products. The plan is for most stores to feature kiosks, while the smaller stores will offer their products in grab-and-go sections. Pasquale also hasn’t ruled out a storefront or retail operation in the future, so make sure to keep an eye out.

If one thing’s clear, it’s that Urban Remedy is jumping headfirst into the NYC health community. In the weeks leading up to this massive expansion, they even co-hosted events with the likes of BODYROK, lululemon, and WeWork, and now that they’ve landed, will continue to align with brands that share their values. So, expect them to become the remedy for hectic city life from here on out.

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