You’re three miles into your run and feeling that runner’s high when something like a blister or a runny nose kills your focus. We’ve all been there and felt SOL. That is, until now.
Introducing the lululemon Run Stop Shop, a digital vending machine created by the cult-favorite and community-centric athletic apparel company that has come to the rescue to solve all of your running woes. Consider it your new running BFF.
Fuel, repair, and gear up
Run Stop Shop has popped up conveniently along popular running paths in New York City and Chicago, leveraging a key demographic: active, urban runners. The first of these is located in the Big Apple at Roula Cycling alongside the West Side Highway (1 Pier 76, 408 12th Ave.) and is open from 7:30am to 6pm. Meanwhile, they set up in the Windy City at Theatre on the Lake (2401 N. Lake Shore Drive, Chicago, IL) from 9am to 5pm. While you’re there, snap and post a pic with #thesweatlifeNYC or #thesweatlifeCHI.
Stocked with first aid kits and Kleenex, that blister and case of the sniffles we mentioned won’t slow you down. Need to refuel? Snag a Redd Bar. Dehydrated? Grab Nuun electrolyte-enhanced drink tablets. Chafing emergency? Pick up some Squirrel’s Nut Butter Anti-Chafe Salve. Plus, there are other goodies aplenty to make your workout next-level. Think: lululemon hats, socks, and hair ties, Cora organic tampons, Oars + Alps face wipes, SuperGoop! sunscreen, and Body Glyde. They’ve really thought of everything.
What’s more, it’s free. The method of payment? Simply input your email address. If there’s ever proof that the best things in life are free, there you have it.
More than just yoga pants
‘Tis the season for marathon runners, so Run Stop Shop couldn’t have dropped at a better time. Coincidence? We think not. Walk into any lululemon store and you’ll quickly see they deliver a experience that goes beyond just their storefronts and beloved, claim-to-fame yoga pants.
Although deeply rooted in yoga, they’re a lifestyle and performance-oriented brand shaped by their customers’ (or guests’, as they refer to them) input and innovating products that speak to what they want and need. The end result? Products that resonate with a distinct customer niche and that stand out from competitors like Nike and adidas. Perhaps Run Stop Shop is lululemon’s way of getting a head start in the ongoing and overcrowded activewear/athleisure race.
What’s next for the household name? lululemon’s in-house innovation and R&D team, Whitespace, is hard at work elevating their customer experience using individualized data on movement patterns and personal preferences to provide customized product recommendations. Will capitalizing on their technology of understanding how we move and how we feel when we move give lululemon the leg up to stay on top? Finding ways to meet us where we are in our everyday fitness routines certainly trends positive.
Run, don’t walk
So, if you’re on the run (or not), Run Stop Shop is worth the stop. Are more Run Stop Shops on the way? That’s TBD, but we’ll be sure to keep you in the loop. Follow @lululemonnyc and @lululemonchi for more updates and stay tuned!