There’s a lot to love about Choolaah’s flavor-packed masala and responsibly-sourced eats served up in a hurry. Though, there’s more to your favorite Indian BBQ spot than tandoor-fired naan.
Sure, Choolaah serves good-for-you, freshly-made food, but they’re also committed to spreading the love outside their four walls by making their impact felt in the community.
Choolaah loves bringing people together and they’re not shy about rolling up their sleeves to build community. You only need to look at their countless easy-to-host fundraisers, volunteering, and event-driven programming to see that their impact goes well beyond their open kitchen.
However, it’s not just a front to push paneer, it’s in their roots. In ancient Northern India, families and friends would gather around a “sanja chulha” — essentially, a big community oven to share warmth and stories. A modernized “Choolaah” is a fresh take on this timeless experience of sitting, sharing, and savoring good company and good food, every day.
Since their opening, Choolaah has hosted all-day fundraisers for impactful non-profits and community organizations where 30% of every meal sold is donated back to support the efforts of groups like Homewood Children’s Village, Hello Neighbor, and Girls of Steel. On top of that, they have an active partnership with 412 Food Rescue to distribute uneaten food at the end of the day to those Pittsburghers who need it most.
In fact, since March, Choolaah has been donating 30% of the proceeds of their secret menu items to the East End Cooperative Ministries. Just a single order allows EECM to purchase five meals for our underserved neighbors. Fitt Tip: order the secret Lamb Sliders; it’s a win for you and five new, grateful friends.
Getting the neighborhood moving
Choolaah knows that what you put in your body is only half of the healthy living equation, too. That’s why their dedication to a healthy lifestyle doesn’t stop with their menu.
Over the summer, Choolaah in East Liberty partnered with lululemon and six of the leading gyms and studios to get the city sweating during their Naan-Stop Fitness Street Fest. The epic event brought together hundreds of local fitness junkies for a day of heart-pumping workouts.
Whether we’re talking about food, fitness or philanthropy, Choolaah gives everything they’re involved in 100%, and we’ve got a feeling this is just the jumping-off point.
A healthy helping
If the heart shown by Choolaah doesn’t encourage you to share good vibes and good food, we don’t know what will. Stay tuned for more community workouts and fundraisers throughout the year.
Oh, and if you need to cater your next fundraiser, gala, business meeting, or even tailgate, look no further than their line of bowls and by-the-pound BBQ. You’re bound to gather a crowd.