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GRIT BXNG, A CONCEPT FROM PITBULL & TONY ROBBINS, IS HEADED TO THE WEST COAST

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RYAN DEER

SEP 19, 2019

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IMAGE VIA GRIT BXNG | FACEBOOK

Pitbull featuring Tony Robbins — is this the latest hot track? No. Instead, the entertainer known as “Mr. Worldwide”, author and life coach Tony Robbins, and The Learning Annex founder Bill Zanker have funded a joint venture, which could become San Francisco's most talked about studio.

GRIT BXNG, a boutique boxing and running concept with a flagship location in NYC, is joining the scene and jumping coasts, opening it's second-ever location in The Castro.

AN UNLIKELY MASH-UP

Fitness boxing and treadmill studios might just be San Francisco’s two biggest fitness trends right now. With the likes of Rumble, TITLE Boxing Club, Studiomix, and Orangetheory Fitness already capturing the fast-beating hearts of San Franciscans and beyond, a mash-up concept that brings the two workouts together under one roof makes sense.

The star-studded ownership has it all figured out, too. The 50-minute HIIT classes will have a technique-focused boxing component on joint-friendly, water-filled punching bags, during which time massive screens will run motivational content from Tony Robbins. Meanwhile, Pitbull—full name Armando Pérez—will curate the playlists that will blast from the top-notch sound system. “The Anthem”? “Timber”? “Don’t Stop The Party?” Whatever helps you find your stride on the studio’s state-of-the-art treadmills — the second, cardio-intensive part of the class.

And bringing what we’re assuming is a nod to Pitbull’s hit “Fireball”, we’ve been told the studio will have a full liquor bar. So, we’d imagine happy hour classes will be thrown into the mix at some point.

CALLE DIEZ Y SEIS

The Castro District location will surely provide a world-class experience. At the helm will be Bill Zanker and veterans of The Learning Annex team, who popularized the “how to” video before YouTube was invented. The concept, the hype, the motivation, it’s all in the works. And in particular, they’re investing heavily in the talent, reportedly offering top trainers $1,000 per hour (not a typo). The class price tag? To be determined.

However, with the man who taught you how to succeed and the man who taught you how to throw caution to the wind during college night at the club serving in advisory roles, the workout may pay for itself.

No word on when or exactly where the new studio will open, but when we know, you'll know. In the meantime, keep an eye on their Instagram for updates and to get an idea of what you're in for when the concept officially lands in the Bay Area.

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