IMAGE VIA @TRACTORFOODS | INSTAGRAM
Can you really call yourself a Vancouverite if you haven’t chowed down on mix-and-match salads and grilled avocado at Tractor Foods? The healthy cafeteria chain first opened its doors in 2013 and recently expanded back east to Toronto. Now that it has conquered the fast-fresh trend in two of Canada’s biggest metros, Tractor is taking its winning concept online with Tractor Digital: an order-ahead, grab-and-go version of the lunch spot you know and love. It’s already promising to be the greatest thing to hit online ordering since, well... online ordering itself.
When husband-and-wife team Steve and Meghan Clarke created Tractor Foods, they had one goal in mind: to share their passion for clean, healthy, delicious food with their community. Step into any Tractor Foods and you’ll have your pick of a dozen fresh salads, various add-on protein options, and daily entree meals, all served up cafeteria-style by friendly faces. The concept was an instant hit and has rapidly grown from one location to six.
There’s no doubt that Tractor, as we know it, works well. Just take a look at the lines streaming out the doors of all locations during lunch hour. The cafes are all in dense areas of town and by nature, draw an on-the-go crowd looking for healthy food on a time crunch. But thanks to the Clarkes hunger for constant innovation, they’re always searching for ways to level up the customer experience. They saw an opportunity to streamline Tractor Foods into a fast-paced health food fanatic’s dream.
And so the idea for Tractor Digital was born. The Clarkes wanted to find a way for people to pre-order their favourite meals, giving kitchen staff time to prepare food ahead of the lunch rush and allowing customers to pick up whenever is convenient for them.
“Leveraging technology to increase the ordering window, and allowing our kitchen to service more customers quicker in advance of people in our stores, is a win-win for everyone,” says Meghan. “Being a healthy food option in the fast pace of everyday work and lifestyle, we want to ensure your time and our time is valued and appreciated.”
Once they nailed down the idea, the Clarkes were ready to put it into motion with help from digital product developer Apply Digital.
The end product stands to optimize your lunch hour, and here’s how it works: once you download the Tractor Digital platform (iOS, Google Play, or on desktop), all you have to do is create an account, select your meal and pick-up time, and pay. Then head over to the shiny new Tractor Digital location where your lunch bag will be waiting for you, clearly labelled with your name. If all goes to plan, Tractor Digital will reduce line-ups and provide a quicker meal solution for people on the go.
As for how Tractor Digital differs from other online ordering systems, Meghan says, “Convenience for those on the go is usually time. Many online systems are bringing food to the customer, often at a delivery fee. Ordering online at Tractor Digital will provide the whole menu, without the wait of ordering or waiting to pay at the till or for the cost of delivery — simply order, pick up and enjoy.”
Tractor Digital will be opening in June 2019 on the Concourse level of 666 Burrard St. at Park Place (with plans to expand across Canada!). Check the company’s Instagram account for updates and sign up now to get a $20 credit. Don’t live or work downtown? You can still order for pick-up at any Tractor location — but if it’s speed and convenience you’re after, know that nothing beats Tractor Digital.
From day one, Tractor Foods has been on a mission to make healthy food more accessible. With Tractor Digital, the Clarkes are making it easier to live a balanced life, one salad bowl at a time.
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